BMW vs. Mercedes-Benz

In the world of German luxury automakers, BMW and Mercedes have been known for their engineering and posh interiors since the 1920s. Both vaunted manufacturers have enthusiastic vehicle owners who will stand by their brands no matter what. They’re both moving forward with an electrified future, leading to lower costs of ownership for drivers who want plug-in convenience without worrying about gas prices in Denver and Boulder.

Take a look at which carmaker is better in the BMW vs Mercedes-Benz debate. Our guide from BMW of Loveland will point the way to which manufacturer is better as a whole when you decide between BMW or Mercedes as you shop for your new luxury vehicle.

Mercedes-Benz vs. BMW: History

Both German automakers have a long history of producing top luxury brands and race cars in Europe. As the brands become more well-known, they started to become popular in the United States.

BMW began in 1917 in Munich, Germany. The brand also owns MINI and Rolls-Royce. BMW was one of the founding members of Formula One back in 1950, and it has had a heavy presence in auto racing ever since. It wasn’t until the 1980s that the automaker went all-in with their engines on F1 cars, with Nelson Piquet winning the F1 championship in 1983 thanks in part to a BMW powerplant. BMW continues its excellence in engine design as it leads the way in thanks to Formula E racing with electric vehicles.

Meanwhile, Mercedes-Benz is its own standalone brand. One of its subsidiaries tests and manufactures racing engines for Formula One cars.

BMW vs. Mercedes-Benz: 2024 Models Out

Both BMW and Mercedes-Benz have plenty of models out for 2024. Mercedes has 33 model lines for 2024, while BMW has 24. These manufacturers released all-new EVs and electric SUVs for the model year 2024 as part of a push for a more electrified future as more Americans want electric vehicles in their garages. Both companies form a vital part of the EV investment in the coming years.

Mercedes-Benz vs. BMW: American Presence

Both automakers are based in Germany. However, buying a new vehicle from BMW supports American jobs at a major assembly plant in Greer, South Carolina. This huge plant pushes 1,500 vehicles off of the assembly line every day. The models made here include the X3, X4, X5, X6, X7, and XM SUVs. That’s because Americans love their SUVs, and this plant produces more BMWs per day than any other of this manufacturer’s plants in the world.

Should You Choose BMW or Mercedes?

Both automakers have great models, but we think BMW is the better choice for the reasons we already mentioned. Your purchase supports innovation, lower carbon emissions, and American jobs.

Test Drive a New BMW at BMW of Loveland

Climb into the cockpit of a new BMW for sale in Loveland. We think you’ll be impressed from the moment you grab the wheel. Contact us or call 970-292-5725 to schedule a test drive with our team. We’re happy to help in any way we can!