Should I Buy a BMW?

Many drivers find themselves torn between the top luxury brands in the segment: BMW vs. Mercedes, Audi vs. BMW, and Lexus vs. BMW. So, should I buy a BMW over the competition? The answer is absolutely, and BMW of Loveland is here to tell you why. This brand has gained an impeccable reputation in the industry for exceptional performance, world-class design, and unsurpassed quality that stands the test of time. Let’s go through some of the BMW features and benefits that you can expect on the Fort Collins roads when you get your next sedan or SUV.

BMW Features & Benefits: Performance

One of the biggest draws of the BMW brand is performance. It’s no secret that BMW models offer some of the best performance in the industry, and here are just some of the reasons why so many Greeley auto aficionados choose this brand over the competition every time:

• Engine and Powertrain Options: BMW offers no shortage of phenomenal engine options. Choose the celebrated 4- and 6-cylinder turbocharged engines, try an eco-friendly hybrid powertrain, or opt for the performance M lineup for an extra thrill.
• Performance-Tuned Drivetrains: Drivers can also choose between different drivetrains to fine-tune their performance. While rear-wheel drive delivers a sporty feel, BMW xDrive AWD offers spectacular handling and control in Windsor.
• M Performance Models: The M Performance models truly set the standard for modern performance. Models like the BMW M5 can accelerate from 0 to 60 in a blistering 3.2 seconds. So when you compare options like BMW vs. Mercedes, there’s no competition.

BMW Features & Benefits: Technology & Comfort

Performance is just one part of the package, so what can you expect from BMW technology? The brand brings pioneering tech into your daily drive, so you can enjoy better safety and comfort whenever you travel. Here are just a few of the highlights:

• BMW iDrive® Infotainment: Browse through your infotainment options on 7-inch, 10.25-inch, or 12.3-inch touchscreens with optional iDrive® 7.0. The smart system blends touchscreen buttons with hard keys and a rotary controller, so you can easily scroll through options without losing sight of the road.
• Top-Tier Technology for All: When you opt for models like the new BMW X5 and the new BMW 5-Series, there’s no end to the high-tech conveniences: head-up displays, heated front and rear seats, wireless device charging, rear-seat entertainment systems, interactive driver displays, and so much more.
• Safety and Drive Assistance: The BMW brand has also prioritized the latest and greatest safety systems in new models, which include a wide range of top-notch features. Think front and rear parking sensors, blind spot monitoring, automatic emergency braking, and much more. 

BMW Brand Comparison: Value & Luxury

Which is better, BMW or Mercedes? What about Audi vs. BMW or even Lexus vs. BMW? We may be fans of the BMW brand, but we’re not the only ones. The J.D. Power reliability scores show that BMW continues to raise the bar on value and reliability within the luxury car market.

Reliability

• In J.D. Power’s latest reliability study, BMW ranked well, with just 122 problems reported per 100 vehicles sold (PP100). 
• Audi and Mercedes-Benz both ranked lower with 124 PP100 and 134 PP100, respectively.

Warranty Coverage and Complimentary Maintenance

• The BMW Limited New Car Warranty protects you for 4 years or 50,000 miles, whichever comes first. This is similar to Mercedes-Benz, Lexus, or Audi, but there’s one big difference;
• BMW offers complimentary maintenance for 3 years or 36,000 miles, which brings down your ownership costs for years. Lexus and Audi only offer free maintenance for 1 year or 10,000 miles, while Mercedes-Benz doesn’t offer complimentary maintenance at all.

Shop BMW Vehicles at BMW of Loveland

So, should I buy a BMW? Yes, and BMW of Loveland can help you find the perfect model in Loveland. Feel free to stop by our showroom to see what’s in stock, or just contact us.